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The Power of Packaging

4th September 2017

It goes without saying that effective packaging design can be the deciding factor in whether someone buys your product or your competitors. The first impression a brand makes is essential in the determination of its success, and a products packaging is often going to be the most immediate and tangible way a person will engage with both your brand and your company. Making it as visually alluring and/or engaging as possible not only increases sales but can also speak volumes about the character and personality of your business. In a study cited by ‘the paper worker’ it states that one third of all decision-making is based on packaging, which highlights the importance of having an effective design to represent the quality of both your product and company.

Cardiff based Peters Pies are a good example of this. After we redesigned their packaging, marketing data clearly showed sales increased on certain lines by an amazing 300%, and in the year following their redesign, their savoury roll market grew by a massive 18.3%. These staggering increases are a clear indicator that effective packaging is essential when trying to improve your marketing capabilities.

James Osgood (Marketing Director for Peter Pies) – ‘We’ve been extremely pleased with how well our Premier range has been received, which smashed sales targets and increased the value of sales for Peter’s by 55%’

It’s always important to consider the potential return on investment when making decisions about packaging, but as demonstrated here, huge opportunities exist if you are willing to take a creative, but measured and well researched approach to product packaging. It can create enormous potential benefits, not least massively increased profitability.