John Lewis & Partners commissioned us to design their ‘own-brand’ range of kitchen tools and gadgets. It was clear that the design needed to reflect the stylish, understated JL aesthetic, whilst being produced at an appropriate price point.
Liaison to manufacture
The designs, which extend to over twenty individual items, use a combination of materials to achieve a sophisticated yet practical feel.
Working with manufacturing partners in the Far East we were able to design and develop a category winning range.
The rigid moulded plastic core has a TPE ‘soft grip’ outer skin which is capped with pressed stainless steel details, all of which result in a product with a premium feel. Worthy of carrying the John Lewis brand mark.
The range proved to be so successful that we were commissioned to extend the range by a further ten products.