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Award-winning Product Design & Branding Agency.

Strategy | Branding | Product Design | Digital | Social Media

Sanders & Co — product design and branding agency based in Wales.

Over the last 30 years, we’ve become experts at helping businesses to succeed via innovative products and unforgettable branding.

From striking literature and standout packaging to forward-thinking product designs and refreshing rebrands, our team delivers commercial impact across a variety of creative disciplines, forging long-term relationships with clients who love working with us.

About S&Co

Cole & Mason

Product Design

CAD modelling / Engineering / Industrial Design / Liaison to manufacture / Prototyping / Visualisation

Daioni Organic

Brand Design
Strategy

Brand personality / Packaging

John Lewis & Partners

Product Design

CAD modelling / Engineering / Industrial Design / Liaison to manufacture / Prototyping

Peter’s

Brand Design

Brand Evolution / Brand personality / Packaging / Photography and Art Direction / Print

Ken Hom

Brand Design

Brand personality / Naming / Packaging

Wilkinson 1880

Product Design

CAD modelling / Engineering / Industrial Design / Liaison to manufacture / Visualisation

Zyliss

Product Design

CAD modelling / Engineering / Industrial Design / Liaison to manufacture / Prototyping / Visualisation

Coverup

Brand Design
Product Design

Packaging / Photography and Art Direction / Research / Visualisation

Advanced Furniture

Brand Design
Product Design

Brand positioning / CAD modelling / Engineering / Industrial Design / Liaison to manufacture / Prototyping / User research / Visualisation

Intercall

Brand Design
Product Design

Brand architecture / CAD modelling / Engineering / Industrial Design / Liaison to manufacture / Prototyping / User research / Visualisation

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Product Design

To create a truly successful product, you need to understand exactly what your customers are looking for.

Over the last two and a half decades, our experienced team has designed products that connect with consumers and secure lasting commercial success for the companies behind them. We’d love to help you do the same.

Learn more about Product Design

Brand Design

Build an iconic brand, and your business becomes the first choice for customers.

Your brand is so much more than just a logo: it’s the story you tell, the quality you convey and the reputation you build. We help businesses to elevate their products and services to the next level through branding that deliver exceptional results.

Learn more about Brand Design

Our Services

Our team is skilled at delivering results across a wide range of creative disciplines – research, strategy, writing, design, art direction and user experience all play an important role in the services we offer our clients. Everything we do is approached with a heartfelt curiosity to explore new and original ideas; a desire to go above and beyond our clients’ expectations.

Strategy

Research
Audit
Naming
Brand workshop
Brand positioning
Brand personality
Brand architecture

Brand

Brand (create or evolve)
Packaging
Digital
Print
Environments & exhibition
Photography & art direction
Copywriting
Social media management

Product

User research
Industrial design
Visualisation
CAD modelling
UI/UX design
Engineering
Prototyping
Liaison to manufacture

Contact Us

About us

Meet our talented team, explore our Cardiff Bay studio and discover the journey we’ve been on during 25 years in business.

A passion for creative ideas, and a mission to achieve the best commercial results for clients. This is what unites every member of the Sanders & Co team, and what continues to drive us forward as we take on new and ambitious projects.

Get to know us

What do our clients think?

"Working with Sanders & Co on our brand development has allowed us to pursue new markets in the Middle East and Far East. Since our rebrand and packaging development, which has now been implemented throughout all our product ranges we have seen an increase in across our sales sectors both in UK and Export."

Dan Jones, Chief Operations Officer, Daioni Organic

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What do our clients think?

“Sanders & Co have become an integral part of our Design Team creating with us not only the products themselves, but the back story to each new collection and many of the marketing assets required to make a success of our investment. Landmark has become the fastest selling collection in our portfolio since its launch in 2016”

David Pick, Managing Director, Samuel Heath

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What do our clients think?

"We’ve been delighted with how well our Premier range has been received, which smashed sales targets and increased the value of sales for Peter’s by 54%"

James Osgood, Marketing Director, Peter's

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What do our clients think?

"Sanders & Co were asked to create a range of knife packaging which would stand out at
point of sale. The results speak for themselves"

James Robinson, Marketing Manager, Horwood Homewares

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What do our clients think?

"Sanders & Co manage to take our ideas and turn them into reality. We don’t like to refer to it as a “re-brand” but a fresh start. The new identity has not only helped portray our core values but it has opened up doors which other-wise would have been shut”.

Carl Austin, Captain of brand, Sporttape

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Keep up to date...

Latest Blog

We are Hiring a Content Creator

Sanders is expanding and we are looking for a talented and passionate Content Creator to work with us, someone with a positive attitude, good energy, professionalism and amazing creative writing skills!

Read more

Lets talk Branding Packaging Product Design Websites Strategy Brand Stories Prototyping Naming