Peter’s
Brand Design
Peter's first approached us to rationalise their brand identity which was confused and had been eclipsed by a number of its competitors. We worked alongside the marketing team to create a clear brand offering based on the new 'Passion for flavour' strapline. Following this, we worked on applying the new brand and defining key product range packaging for the Everyday; Regency and Premier ranges.
Brand Evolution
Brand personality
Packaging
Photography and Art Direction
Print
The project included a variety of marketing and implementation projects such as vehicle livery; printed literature; exhibition signage and much more.
“The ‘Premier Pies’ range gained particular traction with sales growth of 32.5%* (compared to Ginsters -20.2%) and impressive sales growth across the whole range including rolls, slices and pasties compared to declining sales for Peter’s competition.”
* Data supplied by AC Nielsen
