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Le Creuset / Screwpull

Brand Design
Product Design

As the global market leader in wine accessory products, innovation has always been at the heart of new product development at Screwpull. Our involvement with the brand goes back many years and originated with its parent company Le Creuset.

Following the success of the product design and development work we did for them, they tasked us with the re-design of it’s entire range of product packaging. By art directing clear and concise photography, we were able to eliminate the majority of on-pack copy, meaning that the same packs could be used globally.

  • Packaging

The project involved managing print across a number of countries, ensuring that quality, substrate and colour etc were consistent irrespective of where it was produced.

Ice buckets, decanters, bottle racks, wine funnels and wine coolers are just some of the products that  we’ve created for the brand here at Sanders.

Retaining consistency throughout all of these products was a particular challenge – but one which we enjoyed!