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Good Housekeeping

Product Design

The Good Housekeeping Institute has been a staple in product endorsement for over 130 years. ‘GHI Approved’ badges of achievement, signify that consumers can trust the design and quality credentials.

We were delighted to have been commissioned to design 3 extensive collections of kitchen utensils, tools and gadgets for the brand on a ‘good’ ‘better’, ‘best’ strategy.


Each collection was designed to meet a specific retail price point although all three ranges received the same attention to detail and extensive ergonomic testing, ensuring that optimum performance and comfort was achieved.

The result, a series of products that make the most mundane of tasks just a little more enjoyable!