Imetrum
Brand Design
Product Design
Website
Imetrum is a team of technical geeks on a mission to disrupt the world of non-contact measurement, with clients across a multitude of sectors from Formula One teams and aerospace manufacturers to research institutes.
Brand Creation
Brand positioning
Brand Workshop
Copywriting
Industrial Design
Prototyping
Research
UI/UX design
User research
Visualisation
Our task was to create products that showcase Imetrum’s technical expertise and innovative prowess as we rebrand and reposition the business for expansion and future investments. A crucial aspect of our brand strategy was to develop a simplified vocabulary that makes complex concepts easily understandable. Additionally, we aimed to establish a cohesive design language that runs seamlessly across all touchpoints, from product development to marketing communications.
