27th October 2016
Nightingale is the dedicated Home Delivery Service and nursing arm of Great Bear Healthcare. They not only provide a team of independent Nurses, but also have a dedicated Patient Services team that are able to ensure that patients receive the best care and best brand experience, from diagnosis up to the point of delivery and aftercare of the continence care products.
This week we saw the launch of the new brand that we’ve created for the Nightingale service. This service is all about the people and the dedicated service they provide to both patients and healthcare professionals and therefore due to the human centric nature of that brand, it was important that all elements of the brand (all touch points including brochures, website, social media, photography, advertising campaigns, web presence and staff uniforms) referenced the values; of being caring, respectful, and always keeping the patients dignity.