1st August 2017
Landmark is a Samuel Heath collection consisting of two Bauhaus-inspired designs; Pure is well balanced and concise, with a restrained minimalist design and Industrial is imbued with precisely machined details that give a distinctly mechanical and tactile contemporary aesthetic.
This picturesque collection was so strong the development of its own website was essential to market the project in the right light and to fully communicate its craftsmanship and depth of inspiration. Our aim was to develop a website which ensured the design language created at the start of the project remained consistent and was implemented throughout all touch points.
The challenge of this project was to present the product collection in a clear and precise manner, whilst ensuring design language and ease of use remained true to the Bauhaus principles that inspired the initial sketches of the product design.
The use of carmine colouring boldly compliments the pure white texture throughout and the photography used has minimal shine and shading which bequeaths an understated confidence and stays true to the industrial aesthetic established. Implementing both of these themes we stayed true to the Bauhaus brilliance used to formulate the original design
Julian, Managing director here at Sanders also adds ‘The site has not only provided an opportunity for Samuel Heath to present the new collection in its entirety, but also demonstrates its versatility through the different finish combinations that are available’.
Staying true to the foundation of the original design and ensuring the product presentation was clear and concise, Samuel Heath now have a website which truly represents the impressive products they have developed.
You can view the new Landmark site here landmark-collection.com