1st November 2016
We’ve been working with Great Bear for a number of years on the design and development of both product and packaging and this month has seen the exciting launch of their new brand mark.
Having engaged in full brand/customer audits and positioning workshops with Great bear to establish the story, mission, vision alongside the values, and tone of voice behind the brand, we then used this information from these sessions to create a brief and project outline to ensure that the design language going forward was accurate. We evolved their brandmark, developed their brand language and a broad range of collateral that truly reflects the character and ethos of the business.
We are currently working with Great Bear to ensure a smooth roll out of the new brand, to make sure we do not alienate any of their customers, suppliers or patients.