Social Media plays a crucial role in connecting brands to their people (customers). It’s also vital for developing relationships and creating an online community (tribe).
The business community has seen unprecedented change over recent years with the need to communicate digitally more important than ever.
Every communication, whether a newsletter or a tweet should reflect your brand values, tone of voice and personality. It should be a considered part of your overall marketing plan, engaging with your customers and clients while building brand loyalty and driving sales.
At Sanders, we kick off every social media campaign with a DISCOVERY session, during which we’ll set targets, agree goals, help understand and find your audience, your competition and your brand positioning. Then we’ll plan, write and schedule your content before most importantly, measuring and reviewing the effectiveness of the campaign, whether organic or paid, constantly learning and adapting the message to maximise customer engagement.
The digital landscape is only going to become more powerful the more people use it; and that is exactly what is happening. get in touch