Pelican Feminine Healthcare manufactures and supplies single-use medical instruments for gynaecological and obstetric use. Having successfully designed product for the company, we were asked to help develop their brand to more faithfully reflect the innovative nature of their business.
The result is a brand mark, literature and website that reflect this cutting edge British manufacturer. As part of the brand journey, we underwent a Brand Audit to understand the perception of the company, internally, and externally. We facilitated a brand positioning workshop to glean the values, mission and vision of the company. This helped us understand the long term business goals which enabled us to create a complete brand system that will grow with the company, and achieve their goals.