The project began with a brand audit – This allowed us to dig deeper into the companies ambitions and explore its core values in more depth. From this, we gathered a more accurate understanding of how the brand will be designed.
Decorquip was known within the industry and by its loyal customer base as a ‘Customer orientated’ company offering a friendly, knowledgeable service. Our task was to communicate the brand personality more effectively with new customers and reinforce these values to existing ones.
We achieved this through the use of a dynamic colour palette, a more open and approachable font selection and suitable art direction to capture the brands workforce which communicated the expertise, warmth and enthusiasm running throughout the company.
This was implemented onto the website, brochure, marketing material and exhibition graphics.