Upgrade to Chrome Upgrade to Firefox Upgrade to Internet Explorer Upgrade to Safari

Coverup

Brand Design
Product Design

Coverup creates, designs and supplies the finest quality cases, covers and accessories for the mobile devices you can’t live without. Born from a love of technology and inspired by a love of design, the problem was that their brand didn’t reflect these core values.
  • Art Direction

  • Brand Mark

  • Iconography

  • Packaging

  • Photography

  • Research and insights

  • Visualisation

  • Website

After exploring a number of different design concepts, we refined the chosen direction further; looking at different alternatives within the chosen design. A number of symbol options were tested and presented to the client.

We needed to create a brand that communicated a strong presence in the market and hinted at the technology focused and design led nature of the business.

Along with brand creation we were involved in the art direction of a number of photo shoots to promote the lifestyle-led nature of the products; web site design and marketing material which included packaging of the product.

Sanders were also involved in research and development of the iPad cases; we were commissioned to look into alternative unique ways to allow the iPad case to stand up; we experimented with elastic hooks to hold the cases up.