Decorquip
Brand Design
Decorquip is a family run business supplying a comprehensive range of internal window blinds suitable for Interior Designers and those sub-contracting to the commercial sector. We were asked to help the company as it moves into its next phase of growth - entering new markets, reaching out to new customers, and expanding - it was essential that the Decorquip brand grows with it.
Brand personality
The project began with a brand audit – This allowed us to dig deeper into the companies ambitions and explore its core values in more depth. From this, we gathered a more accurate understanding of how the brand will be designed.
Decorquip was known within the industry and by its loyal customer base as a ‘Customer orientated’ company offering a friendly, knowledgeable service.
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Our task was to communicate the brand personality more effectively with new customers and reinforce these values to existing ones.
We achieved this through the use of a dynamic colour palette, a more open and approachable font selection and suitable art direction to capture the brands workforce which communicated the expertise, warmth and enthusiasm running throughout the company.
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This was implemented onto the website, brochure, marketing material and exhibition graphics.
