Tinus Olsen
Brand Design
Tinius Olsen is a global leader in materials testing. We collaborated with the Tinius Olsen team to develop the existing brand and its associated assets, including the creation of video and motion guidelines.
The challenge was to ensure a consistent yet flexible visual identity across their global markets. The process included in-depth cultural and regional research, undertaken by our inhouse strategy team, to fully understand audience nuances and preferences. This enabled our creative team to tailor the design approach to the diverse cultures, while creating a single consistent global identity and ensuring the Tinius Olsen's brand is both cohesive and culturally meaningful in an ever-changing world.
Brand Evolution
Copywriting
Digital
Environments and Exhibition
Photography and Art Direction
Research
