We worked with STELLAR Housewares on a complete rebrand, including the naming and branding of their new Eclipse range. Our approach involved redefining the brand’s look and feel, which included a modernised brand identity, updated packaging, and visual elements that reflect STELLAR’s premium quality and performance. The Eclipse range was designed to evoke a sense of mystique and precision, aimed at home chefs who value both functionality and artistry. In addition to the rebrand, we created moody, mystical photography, exhibition displays, and a compelling advertising campaign. We also developed social media tools, ensuring the brand’s new identity was consistent and engaging across all digital platforms. The rebranding successfully repositioned STELLAR as an innovative yet timeless brand.
The Eclipse range, with its combination of high performance and ethereal appeal, resonated with both new and loyal customers. By unifying the brand’s identity across packaging, advertising, photography, and social media, we elevated STELLAR's presence and reinforced its legacy of craftsmanship, inspiring home chefs to create extraordinary meals with tools built for a lifetime.