Modex
Brand Design
Modex is a company who supply modular building solutions to a vast array of clients in a variety of market sectors. The company has over 60 years of experience and knowledge within the Modular Building industry.
Audit
Brand personality
Photography and Art Direction
The Challenge
We were tasked with rebranding the former ‘Clarks’ Modular Buildings company following a management buyout in 2018. The Modex team are passionate about their professional customer service and their refined process which has developed over many years, so, this had to be communicated throughout the brand.
We began our journey with Modex, by conducting a brand audit / workshop. This enabled us to delve deeper into the company, and fully understand what the company’s key attributes were. This informed the design process and helped us to create the brand assets.
Visual inspiration was an important aspect of this project. We looked at everything from colour, shape, pattern and presentation style to help start to build the brand which we eventually created.
Intertwined & Interlinked
Family, loyalty and relationships.
Cube
Links to original clarks logo of squares.
3D grid
Innovative, offers more than the averageporta cabin.
Transparency
Honesty and integrity in the business.
‘Nunito’ was selected as the primary typeface as it is a well balanced sans serif typeface. It lends itself perfectly to the new Modex brand as it conveys a feeling of innovation whilst being soft, warm & contemporary.
A key aspect of this project was updating the company’s image bank to suit the new brand. The photography needed to highlight the professional and friendly service which Modex so proudly offers.
To coincide with the launch of the new brand, Modex commissioned us to create an all new website with information about the company’s history, the services that it provides and new case studies and sectors.
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It was important to the Modex team that they were able to manage and update the website themselves, so in addition to creating the site for them, we also provided training on how to use and maintain it.
