Ken Hom
Brand Design
Ken Hom is acknowledged as one of the leading experts of authentic Asian cooking. Long term client DKB Household approached us to reinvigorate the brand. With 7 million units sold in 62 countries, the stakes were high.
Brand personality
Naming
Packaging
The new packaging had to resonate with a new generation of chefs and cooking enthusiasts across a variety of sales territories. We began by redesigning the iconic brand marque and defining the product range into two defined visual directions – Everday and Professional.
This was then applied to a variety of packaging formats including art direction for the specialist food photography and shots of the man himself. Both ranges were launched at Ambiente 2015.
