b'sanders-design.com 80Before embarking on any design work, we undertook an initial brand audit for Decorquip in order to obtain a clear understanding of how the business is perceived by its partners, suppliers and customers. Then, through a series of brand positioning workshops, we began to clearly define the brand and establish a set of core values for the business moving forward. This work both underpinned and guided the subsequent creative work that you see here. From the brand mark itself, through tone of voice, image style, typography and colour palette. This is all driven by the initial brand audit work which ensures that the business is communicating effectively to its key audience.'