b'sanders-design.com 52The brand mark and packaging design we created for Ken Hom Ethnic Cookware sought to confirm the chefs pre-eminent position in oriental cooking and the best in class credentials of the product. The design focused on the cooking experience, whilst underscoring exceptional product performance. Multi award-winning chef Ken Hom OBE is the author of over 20 cookery books and was voted Food Broadcaster of the Year 2013. Sanders began by redesigning the iconic brand mark; art directing the specialist food photography and shots of the man himself. Then followed the redesign of packaging for the complete Everyday and Professional ranges, all of which were launched at Ambiente 2015.With over 7 million units sold in 62 countries, the new packaging had to resonate with a new generation of chefs and cooking enthusiasts across a variety of sales territories.'