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Brand Design

Infectious energy, impressive drive and a focused vision are at the core of the brand that we’ve created for SPORTTAPE. Designed to mimic the skin, SPORTTAPE naturally integrates with the body’s sensory system to help the body recover faster. Our work with the company has involved helping to create and communicate the brand for this fledgling company in all its various forms.
  • Photography and Art Direction

  • Research

Taking inspiration from shapes when the tape is applied, we used the ‘X’ shape as the brand icon. The wave pattern emphasises the products link to the bodies natural sensory system.
The final brand was applied to a wide range of collateral. Everything from posters, packaging, website and water bottles.
We created a packaging solution to house a tape roll. This compact design allowed the pack to be positioned on a shelf or on a slatwall display in a retail environment.
Including a window on the packaging allows the consumer to see inside the pack, revealing the design and colour of the tape itself.

As part of the this project, illustrations were needed to demonstrate the application process. Due to the amount of different areas where the tape can be applied, an extensive collection of illustrations was made. these were then used on instruction leaflets which were included in each pack.