Infectious energy, impressive drive and a focused vision are at the core of the brand that we’ve created for SPORTTAPE. Designed to mimic the skin, SPORTTAPE integrates with the body’s sensory system naturally to help the body recover faster. Our work with the company has involved helping to create and communicate the brand for this fledgling company in all its various forms.
Sporttape says, “It was always our aim to create an industry leading sports brand. Sanders have manage to take our ideas and turn them into reality. The new identity has not only helped portray our core values, but has opened up doors which otherwise would have been shut. We’ve seen both commercial and intrinsic benefits, which we hope will secure the future of the business. We look forward to working closely together with Sanders in the future to establish SPORTTAPE not only in the UK but internationally.”