Peter’s, the savoury snack giant, approached us to help them reposition their brand. They’d developed a new product range with improved recipes and quality ingredients; the new range required packaging that was contemporary and ‘upmarket’ without alienating their existing customer base. We created a new corporate brand marque, redesigned the packaging, the vehicle livery and point of sale collateral for the new premium positioned products. The result was remarkable; sales targets were eclipsed and the value of sales increased by a massive 54%. Like we say, the proof is in the eating.