Founded on cooperative principles, and with a core mission to improve lives through renewable energy and sustainable technology, Dulas is now one of Wales’ oldest renewable energy companies.

Based just outside Machynlleth in the heart of the North Walean countryside, the company now employ around 110 staff and has a turnover in excess of £21m

To reflect this rapid expansion and what is becoming an increasingly fierce commercial environment, Dulas approached us to create an identity which more accurately reflected their position as both pioneers and major players in this field.

The design approach adopted was evolutionary rather than revolutionary as it was felt important that as a pioneer in the field, the Dulas brand was both well recognised and respected and as such, certain elements of it should be retained. A visual language was then developed both in terms of colour palette typography, image style and paper stock for printed items, all of which provides for a far more relevant presentation. The rebrand is now reflected through all parts of the business activity, both traditional and digital.

The result is a more contemporary and confident looking business that is able to compete with the very largest and longest established organisations in the industry.