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Don’t lose your Google ranking!

On April 21st Google will be updating its ranking algorithm to favour mobile friendly websites when searched from mobile devices.

What this means is, when people use a mobile phone or tablet to do web searches, websites which are designed to work well on mobile phones and tablets ‘responsive sites’ will be favoured in the search results, and so could rank higher compared to a search on a desktop computer.

In simple terms, if your competitors employ mobile friendly websites and you don’t, there is a greater chance of them ranking above you when searched from mobile devices. A non-mobile friendly website may see visitors drop following April 21st.

Various website statistics put mobile website use between 60% to 80% in 2014, so if you don’t have one you’re already at a disadvantage.

It is particularly important websites should be designed to be easily read and navigated on a mobile device. No pinch zooming and trying to click that tiny button… but a well structured, clearly readable font and well designed touch buttons to allow users to easily and quickly use the site.

The design and layout of a mobile friendly website automatically adjusts to suit the device its being viewed on. To give you an example, whilst looking at this website, resize your browser window, make it really thin to replicate a smartphone screen. You will see the site changes its design and appearance to fit into the smaller screen and yet still makes it easy to read. The menu changes to a mobile menu, which drops down to reveal the navigation on click. This is a responsive site.

So, it’s extremely important that your website is ‘mobile friendly’ if you want to maintain search rankings. Even if they are not using search to reach your site, it is still crucial to offer the best user experience for mobile devices if you want your website visitors to have a good experience.

If you’d like more information about this, or any other aspect of web design and development please give us a call..