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Continuing the sporting theme from our last blog, it’s great to be able to report that our continued collaboration with Sporttape has involved us in developing a new pack called ‘FLEX TAPE KIT’. We were asked to apply the brand to ‘pouch style’ packaging. With the additional space this format afforded us, we were truly able to explore the brand and evolve an impactful solution with a window strip built into the front panel to communicate tape colour and dynamic athlete photography creating a striking on shelf visual.