Investing in a quality set of knives should be a once in a lifetime experience, which is why when we designed the packaging and presentation for this comprehensive new range of Taiku knives for Stellar we gave particular attention to way the product was presented at point of sale.
Each knife is held and protected by a die cut neoprene foam block, which is housed in a wenge hinged lidded box. In order to aid in-store security, the wooden gift box has a sleeved jacket. Care in use leaflets were also created to ensure that this truly is a once in a lifetime purchase.
Likewise, with the Damask and Cerra knife ranges (also pictured), creating a balance between security at point of sale and presenting the product and its key features in a clear, concise and attractive manner was at the heart of the design work we produced.