The Inspire Group
Sing and Inspire are a young vibrant company, providing team building programmes to a broad range of organisations such as T Mobile, Admiral Insurance, John Lewis Partnership and Tenovus. The business was clearly destined for even greater things, but they had a problem that they needed to sort out first. In the words of Andrea Callaghan, Director and ‘Inspirational Diva’,
“Our existing identity was weak and didn’t reflect us as a company or as individuals.”
Our solution was simple. We developed a brand identity for the company based around their umbrella organisation ‘The Inspire Group’, an identity that would work for all their departments, and that could be adapted by colour to represent each one.
The look and feel is clean, bright and contemporary. In Andrea’s words:
“The re-brand has had an incredibly positive response. We now have a strong visual identity that can stand on its own, that reflects us as a company and that is instantly recognisable. We feel that it’s a much stronger call to action for prospective clients.”