Coverup Portable Apparel
Coverup creates, designs and supplies the finest quality cases, covers and accessories for the mobile devices you can’t live without. Born from a love of technology and inspired by a love of design, the problem was that their brand didn’t reflect these core values. We were asked by coverup to create a brand that communicated a strong presence in the market and hinted at the technology focused and design led nature of the business.
Along with brand creation we were involved in the art direction of a number of photo shoots to promote the lifestyle-led nature of the products; web site design and marketing material which included packaging of the product.
Sanders were also involved in research and development of the iPad cases; we were commissioned to look into alternative unique ways to allow the iPad case to stand up; we experimented with elastic hooks to hold the cases up.