/Client
Douglas Willis
/Disciplines
Branding
Graphics
Packaging
/Project
With 3 generations of the Willis family involved in the business, re branding of Douglas Willis (from Croeslan Catering) represents one of the most radical transformations we have made to any company.
By focussing on the provenance, heritage and premium nature of the brand we sought to realign the company's 'persona' with the reality of their business. The results have been spectacular with new routes to market arising 'on-line', in retail, through hotels, restaurants and supermarkets.
Douglas Willis
/Disciplines
Branding
Graphics
Packaging
/Project
With 3 generations of the Willis family involved in the business, re branding of Douglas Willis (from Croeslan Catering) represents one of the most radical transformations we have made to any company.
By focussing on the provenance, heritage and premium nature of the brand we sought to realign the company's 'persona' with the reality of their business. The results have been spectacular with new routes to market arising 'on-line', in retail, through hotels, restaurants and supermarkets.
