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The Rise of the Digital Era

Fifteen years or so ago, making a business website was just another box to tick. It was a way of saying “Look, we’re modern” with minimum effort diverted from more traditional forms of communication. Now however a website is perhaps the most vital ‘touch point’ for any business. One could argue that if a business doesn’t have an online presence, they’ll struggle to have a presence elsewhere. The Rise of the Digital Age – e-commerce, downloads, social media – is both a blessing and a curse. It gives those who know how to use it the ultimate selling opportunity and leaves those who don’t with unbeatable competition. So how can businesses adjust to ‘digital shopping habits’ now that almost everything is done online?

To begin with, let’s start by asking why this new way of shopping is all pervasive; well, it’s easy. Purchasing products from multiple stores without leaving the house is easy. Narrowing down your choices by product, price, brand and even colour is easy. If you don’t like what you’ve purchased, poor reviews can spread like wildfire. With this knowledge, businesses are quicker than ever to resolve your issues – once again, the process is easy. There is no USP strong enough to bring in the customers if a business isn’t easy to access, simple to use and quick to act.

As a company with over thirty years experience, we’ve worked with businesses throughout this rise. We’ve seen what’s changed, who’s adapted to the change and who just didn’t see the writing on the wall. We ourselves have had to respond to a change to what’s demanded by our clients, as brands have shifted to ensuring they’re suitable for multiple digital touch points and product photography is vital in translating the product online. Decorquip, a long-standing client of ours, approached us to request for assistance in helping them ‘re-present’ themselves and more accurately represent the character and personality of their business. The problem Decorquip was that the services they offered were perfectly in-line with what clients wanted; they were extremely knowledgeable in their area and helpful to customers, but their online presence did not reflect this fact. Bringing them into the digital wasn’t just a simple logo redesign, but a huge brand repositioning exercise that brought personality to the brand and the brand, online. Web design focussed on showcasing what they had to offer, as well as making their offerings easier to explore and purchase by the customer. Bringing Decorquip into the digital age saved a great business and enabled them to adapt to their own client’s demands.

Whilst the Rise of the Digital Age has always been highly anticipated, just how this will change the way we do shopping could be surprising. Perhaps the only aspect keeping shops alive now is the customer’s sensory experience – even VR Headsets are still unable to provide a sense of touch, taste or smell… For now. However, as scanners are now being regularly used to capture both products and consumers more accurately, it’s only logical to predict that one day the full experience will be available at the push of a button.