1438265220 3

The Phantom Strikes

On April 21, Google unleashed its mobile-friendly update on the online world Mobilegeddon. For this update people were aware and had sufficient time to react and take appropriate measures. Google now favours sites which are responsive and work on mobile. The ramifications of not taking notice has meant that sites that are not mobile friendly have seen their organic traffic drop overnight.

Last week saw a new update applied. Nicknamed Phantom, the reason some people have been referring to it as the “Phantom Update” is because there was no advance warning with this algorithmic revision, and Google wouldn’t admit to it either. It did confirm it eventually, but wouldn’t provide a lot of specifics on the changes. Google may try to play it down, but the overall impact appears to be significant.

Essentially, this new update is a quality update. How Google assesses quality is sometimes a thing of mystery, but we do know that it wants to provide users with the best information possible. By developing high-quality content and websites, you can continue to rank for your terms and drive traffic to your site.

let’s take a closer look at what you need to know about this update.

Don’t panic!

First, you must realise that Google will be updating its algorithm on a regular basis to serve more quality content to searchers. This isn’t really the first time Google has done this (remember Panda?) and it’s unlikely that it will be the last time.

In other words, if you’ve been consistently producing content with the best interests of your target users in mind, you’re still on the right track. There’s no need to make any drastic changes to your strategy. If you do happen to see a drop in your organic search traffic, there may be a need to address some of your on-page SEO.

We may not have a lot of new information on Google’s quality signals, but we do know what was said in the past. Here are several important things to keep in mind:

• Duplicate content and redundant articles are bad.

• Avoid creating thin content.

• Prioritise user experience. For example, making key information hard to find can create a negative visitor experience and have an undesired impact on your rankings.

• Are you giving your target users an in-depth look into the subject matter? Does your content meet their needs?

• Are you exercising quality control with your content? Your articles should be free of spelling and factual errors.

This is just a quick overview of what Google expects from you. From a user experience perspective, it makes a lot of sense. The idea is to answer questions posed by visitors, provide them with the best information possible, examine issues from different angles and share insights into topics you’re passionate about.

It’s all about content.

If you want to find out more about how these 2 recent Google Algorithms have affected you, or how you can improve your site get in contact we can certainly help.