Full of eastern promise 02.03.15
It’s good to be back in the UK after the icy blasts of Frankfurt and Ambiente 2015. This international trade show is a great opportunity to both meet with existing clients and hopefully meet a few new ones! This truly is a ‘mega show’ with over 4,700 exhibitors from 89 countries showcasing an international range of consumer goods. With around 144,000 trade visitors in just 4 days, it has to be one of the biggest trade shows in the world… but 4 days is quite long enough thank you!
We had a number of new product launches there this year, amongst which was the new brand work we’ve recently undertaken for internationally renowned chef Ken Hom
We began our work with Ken by redesigning the iconic brand marque; art directing the specialist food photography and the shots of the man himself; followed by a redesign of packaging for the complete ‘Everyday’ and ‘Professional’ ranges of cookware. Initial reaction to the rebrand has been very positive indeed, and we very much look forward to it gaining real traction in the market.