At sanders, we are only too well aware of the importance of communicating the value of design by measuring its true effectiveness in the knowledge that ultimately, regardless of the artistic or creative merit, the benefits must be reflected in a positive way in the bottom line.
The case studies you see here serve to demonstrate the excellent value for money and return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve. It’s our belief that in a crowded marketplace, there's no place for one hit wonders; good design and good business are a long term relationship.
The case studies you see here serve to demonstrate the excellent value for money and return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve. It’s our belief that in a crowded marketplace, there's no place for one hit wonders; good design and good business are a long term relationship.
/Client
Peter's
/Disciplines
Branding
Graphics
Packaging
/Project
Completely rebranding a well established £60m turnover business with a loyal customer base is fraught with risk. It requires careful and considered handling as it impacts directly on the way the business is perceived by customers, competitors and investors alike.
'The proof of the pudding...' The success of this rebrand that we undertook for Peter's has sparked rapid growth for the business, with tangible results – some products seeing a 300% increase in sales post rebrand.
Peter's
/Disciplines
Branding
Graphics
Packaging
/Project
Completely rebranding a well established £60m turnover business with a loyal customer base is fraught with risk. It requires careful and considered handling as it impacts directly on the way the business is perceived by customers, competitors and investors alike.
'The proof of the pudding...' The success of this rebrand that we undertook for Peter's has sparked rapid growth for the business, with tangible results – some products seeing a 300% increase in sales post rebrand.
/Client
Douglas Willis
/Disciplines
Branding
Graphics
Packaging
/Project
With 3 generations of the Willis family involved in the business, re branding of Douglas Willis (from Croeslan Catering) represents one of the most radical transformations we have made to any company.
By focussing on the provenance, heritage and premium nature of the brand we sought to realign the company's 'persona' with the reality of their business. The results have been spectacular with new routes to market arising 'on-line', in retail, through hotels, restaurants and supermarkets.
Douglas Willis
/Disciplines
Branding
Graphics
Packaging
/Project
With 3 generations of the Willis family involved in the business, re branding of Douglas Willis (from Croeslan Catering) represents one of the most radical transformations we have made to any company.
By focussing on the provenance, heritage and premium nature of the brand we sought to realign the company's 'persona' with the reality of their business. The results have been spectacular with new routes to market arising 'on-line', in retail, through hotels, restaurants and supermarkets.
/Client
Lewis pie & pasty co
/Disciplines
Branding
Graphics
Packaging
Website
/Project
Lewis Pies, a name that is well recognised in South and West Wales, manufacturing and distributing pastry products to both Food Service and Retail for the past 74 years. Now with it’s third generation of family running the business and after having won a string of prestigious awards for their products, they thought the time had come to give more consideration to the public face of their business through their corporate identity and product branding.
Lewis pie & pasty co
/Disciplines
Branding
Graphics
Packaging
Website
/Project
Lewis Pies, a name that is well recognised in South and West Wales, manufacturing and distributing pastry products to both Food Service and Retail for the past 74 years. Now with it’s third generation of family running the business and after having won a string of prestigious awards for their products, they thought the time had come to give more consideration to the public face of their business through their corporate identity and product branding.
/Client
Stellar
/Disciplines
Branding
Graphics
Packaging
/Project
Investing in a quality set of knives is a once in a lifetime experience, when designing the packaging & presentation for this new range of Taiku knives for Stellar we gave particular attention to way the product was presented at point of sale. Each knife is held & protected by a formed neoprene foam block, housed in a wenge hinged lidded box. For in-store security the wooden gift box has a sleeved jacket. Care in use leaflets were created to ensure that this is a once in a lifetime purchase.
Stellar
/Disciplines
Branding
Graphics
Packaging
/Project
Investing in a quality set of knives is a once in a lifetime experience, when designing the packaging & presentation for this new range of Taiku knives for Stellar we gave particular attention to way the product was presented at point of sale. Each knife is held & protected by a formed neoprene foam block, housed in a wenge hinged lidded box. For in-store security the wooden gift box has a sleeved jacket. Care in use leaflets were created to ensure that this is a once in a lifetime purchase.
/Client
Global Laser
/Disciplines
Branding
Graphics
Packaging
/Project
Global Laser design & manufacture laser diode modules which are used in a wide range of applications including machine vision, alignment, medical, measurement, scientific & military. We were commissioned to create a corporate identity for the business, then to produce a range of marketing literature that would more accurately represent the sophisticated nature of their products. At the same time, they were concerned that the new brand should reflect the 'green credentials' of their recent products.
Global Laser
/Disciplines
Branding
Graphics
Packaging
/Project
Global Laser design & manufacture laser diode modules which are used in a wide range of applications including machine vision, alignment, medical, measurement, scientific & military. We were commissioned to create a corporate identity for the business, then to produce a range of marketing literature that would more accurately represent the sophisticated nature of their products. At the same time, they were concerned that the new brand should reflect the 'green credentials' of their recent products.
/Client
Performance Health Products
/Disciplines
Branding
Graphics
Product
/Project
Presenting a professional, technological yet customer friendly brand identity requires a true appreciation of a brands ethics, origins and vision. We were tasked with creating a confident but approachable feel for Performance Health Products. The result is a brand that is relevant, poignant and exudes confidence. Already winning a EULDA European design award it also helped the company reach the finals of the prestigious European Design Management Awards.
Performance Health Products
/Disciplines
Branding
Graphics
Product
/Project
Presenting a professional, technological yet customer friendly brand identity requires a true appreciation of a brands ethics, origins and vision. We were tasked with creating a confident but approachable feel for Performance Health Products. The result is a brand that is relevant, poignant and exudes confidence. Already winning a EULDA European design award it also helped the company reach the finals of the prestigious European Design Management Awards.
/Client
John Lewis Partnership
/Disciplines
Product
/Project
We've created numerous kitchen gadgets, tools and utensils over the years for a wide variety of companies. This latest range was designed and developed for the John Lewis Partnership; a business renowned for both style and quality, two words that clearly describe the character of this premium range.
John Lewis Partnership
/Disciplines
Product
/Project
We've created numerous kitchen gadgets, tools and utensils over the years for a wide variety of companies. This latest range was designed and developed for the John Lewis Partnership; a business renowned for both style and quality, two words that clearly describe the character of this premium range.
/Client
Nomad
/Disciplines
Branding
Product
/Project
Whilst it may not define who you are, your wheelchair can say a lot about you. That's just one of the reasons that wheelchair manufacturer nomad approached us and asked us to create a new active user wheelchair for them. They wanted a product that would combine visual simplicity with engineering elegance. The result of this collaboration is the MRK1 Wheelchair. A design that has put nomad right at the top in this category - an award winning UK manufacturer of the best mobility solutions available.
Nomad
/Disciplines
Branding
Product
/Project
Whilst it may not define who you are, your wheelchair can say a lot about you. That's just one of the reasons that wheelchair manufacturer nomad approached us and asked us to create a new active user wheelchair for them. They wanted a product that would combine visual simplicity with engineering elegance. The result of this collaboration is the MRK1 Wheelchair. A design that has put nomad right at the top in this category - an award winning UK manufacturer of the best mobility solutions available.
/Client
Samuel Heath
/Disciplines
Branding
Graphics
Packaging
Product
/Project
An 11 year working relationship & the creation of in excess of 150 individual products speaks volumes in itself. Our involvement with Samuel Heath began 1998 & it has grown year on year since. Initially providing the company with product design and development service, more latterly it has involved branding, graphic design, packaging design & even exhibition design. It is a relationship built on trust & mutual respect but also means us having to constantly be at the top of our game.
Samuel Heath
/Disciplines
Branding
Graphics
Packaging
Product
/Project
An 11 year working relationship & the creation of in excess of 150 individual products speaks volumes in itself. Our involvement with Samuel Heath began 1998 & it has grown year on year since. Initially providing the company with product design and development service, more latterly it has involved branding, graphic design, packaging design & even exhibition design. It is a relationship built on trust & mutual respect but also means us having to constantly be at the top of our game.
/Client
Screwpull
/Disciplines
Branding
Graphics
Packaging
Product
/Project
As global market leader in wine accessory products, innovation has always been at the heart of new product development at Screwpull. Our involvement with the company goes back many years & originated with its parent company Le Creuset. It was following the success of our product design & development work, that we were asked by the company to re design product packaging for the whole range. This has proved hugely successful & stood the test of time.
Screwpull
/Disciplines
Branding
Graphics
Packaging
Product
/Project
As global market leader in wine accessory products, innovation has always been at the heart of new product development at Screwpull. Our involvement with the company goes back many years & originated with its parent company Le Creuset. It was following the success of our product design & development work, that we were asked by the company to re design product packaging for the whole range. This has proved hugely successful & stood the test of time.
/Client
Brush Doctor
/Disciplines
Branding
Graphics
Product
/Project
Winning the prestigious Red Dot design award was well deserved recognition for this innovative DIY product which we designed developed prototyped and tested on behalf of our client Brush Doctor.
Brush Doctor
/Disciplines
Branding
Graphics
Product
/Project
Winning the prestigious Red Dot design award was well deserved recognition for this innovative DIY product which we designed developed prototyped and tested on behalf of our client Brush Doctor.
/Client
Green Oil
/Disciplines
Branding
Graphics
Packaging
/Project
De-cluttering, the use of iconography and intelligent typographical hierarchy were the key tools that we used to reposition this brand whilst ensuring that it lost nothing of the personality behind the brand. The result is a bright earthy design, in keeping with the company's roots and reflecting the energy behind the product whilst displaying the information in a clear and concise manner.
Green Oil
/Disciplines
Branding
Graphics
Packaging
/Project
De-cluttering, the use of iconography and intelligent typographical hierarchy were the key tools that we used to reposition this brand whilst ensuring that it lost nothing of the personality behind the brand. The result is a bright earthy design, in keeping with the company's roots and reflecting the energy behind the product whilst displaying the information in a clear and concise manner.
/Client
Vista Alegra
/Disciplines
Product
/Project
In addition to being a market leader in Portugal, Vista Alegre now has one of the best, most sophisticated and automated ceramic manufacturing facilities in the world with a production capacity of about 15 million pieces per year. We've been working with them for around five years during which time we have created over fifteen individual products for them.
Vista Alegra
/Disciplines
Product
/Project
In addition to being a market leader in Portugal, Vista Alegre now has one of the best, most sophisticated and automated ceramic manufacturing facilities in the world with a production capacity of about 15 million pieces per year. We've been working with them for around five years during which time we have created over fifteen individual products for them.
/Client
Procter Bros.
/Disciplines
Branding
Graphics
Packaging
Product
/Project
Offering a host of benefits - versatility, re-configurable options, longer life spans, trouble free installation and project life-cost savings are just some of the advantages provided by the award winning Angel machine guard fencing system that we created for the UK's leading machine safety specialists, Procter Bros.
Procter Bros.
/Disciplines
Branding
Graphics
Packaging
Product
/Project
Offering a host of benefits - versatility, re-configurable options, longer life spans, trouble free installation and project life-cost savings are just some of the advantages provided by the award winning Angel machine guard fencing system that we created for the UK's leading machine safety specialists, Procter Bros.
/Client
DKB
/Disciplines
Branding
Graphics
Packaging
Product
/Project
DKB own some of the world's leading housewares brands. Our long established collaboration with the company has centred around both Cole & Mason (the world's leading salt & pepper mills brand) and Zyliss a tradition-rich, leading Swiss kitchen utensils brand. Innovation is always at the heart of our work with these two world-class companies.
DKB
/Disciplines
Branding
Graphics
Packaging
Product
/Project
DKB own some of the world's leading housewares brands. Our long established collaboration with the company has centred around both Cole & Mason (the world's leading salt & pepper mills brand) and Zyliss a tradition-rich, leading Swiss kitchen utensils brand. Innovation is always at the heart of our work with these two world-class companies.
/Client
dulas
/Disciplines
Branding
Graphics
Web
/Project
Facing a rapidly growing marketplace with fierce competition Dulas’ existing brand mark was outdated and confused and didn’t reflect the companies pioneering influence within the marketplace.
dulas
/Disciplines
Branding
Graphics
Web
/Project
Facing a rapidly growing marketplace with fierce competition Dulas’ existing brand mark was outdated and confused and didn’t reflect the companies pioneering influence within the marketplace.
